Tips, advice and inspiration on how to create a creative portfolio

You need a calling card to connect with clients, whether you are just starting your career or an established professional. Portfolios are the best alternative to a calling card in the creative industry. It is a portfolio that you have carefully constructed. It showcases the best of your work and invites others to collaborate with it. A portfolio without the right content information can confuse people.

How do you create a unique portfolio of creative work among thousands? What are the peculiarities in creating a portfolio of design or a portfolio of photography? Which portfolios are best to get inspiration from? This article will answer all your questions and offer tips for improving your portfolio.

Here are the top tips for building a beautiful portfolio


When you decide to create a portfolio of creative work, you should first research the amazing work of professionals you admire. You don’t need to focus on one niche. Instead, try to absorb all you can from portfolios with great work. Ask yourself why you like it. What is the best thing about it? What are some ideas?

After analyzing the information, you can summarize the pros and cons of building portfolios on different platforms and ways. Then, create a plan that you will follow when creating your creative portfolio.

Choose the platform

A portfolio requires you to make many difficult choices. One of these is choosing the platform on which you will create your “calling card”, as there are many options online. Some are appropriate for any creative profession, while others are only relevant to designers and photographers. Here’s a list of the top options to help you narrow down your choices.

  • Build your portfolio website
  • start a portfolio on Behance
  • Or you can use Dribbble instead
  • Use Depositphotos as a portfolio
  • Quick solutions – Squarespace, Wix and WordPress

Opt for variety

You also can share a selection of your latest works or a retrospective. You can choose a variety. Your portfolio should look like a mood board with many different works. One central area of expertise should be the basis for a mental map of all projects that you have worked on.

Do not include older works. Keep up-to-date and keep up with the latest trends. Modern technology and the rapid pace of modern life make it impossible to keep outdated projects in business for long.

Know your audience

Before filling out your portfolio with information, consider who it is intended for. If you are a lifestyle photographer, your clients could be bloggers, models or media. You might want to address start-ups or enterprises if you are a web designer. You can target a specific audience to make the right introduction, set a tone, and eliminate the unimportant.

Ask for a second opinion.

You’re likely to have worked in the creative industry for some time and know that second opinions can save you. Your attention can drift from long and monotonous tasks like designing websites or writing text. Ask a friend, colleague or trusted person to review your portfolio and give their opinions. Make sure your calling card is not stacked against you before publishing it.

Include a resume and a mission statement

Portfolios are not just a place for you to showcase your work but also a place where you can show off your personality. A separate page should be created for your CV and mission statement. These two pages will complement your work, show your beliefs and values, and convince your future clients that you are the best person to work with.

It’s easy to reach you.

People want to be able to navigate any website easily. Your portfolio should be the same. Your contact form, buttons to your social media accounts (Instagram, Facebook, LinkedIn, Twitter), telephone number, and email should all be available to your client.

Make a blog

Although not everyone is born to write, it is possible to become a writer if you are passionate about the creative field. There are many reasons. It is a way for you to improve your website’s SEO and drive traffic to your portfolio. You can also share your experiences and help others learn from your mistakes. Blogging can also be a way to make money. Create a page on your blog. Make your social media a blog. Could you share it with your portfolio? It’s easy to do, and you will reap the rewards.

How to create a stunning design portfolio

Tell and show

The most common design mistake beginners make to show instead of telling. Visual perception is key to the design. Not only should the work be clear, but so should the portfolio’s layout and design.

Sometimes clients may not be professionals in their field and don’t understand the design pitfalls or approaches. You can explain the problem to clients who are not designers by using words.

Concentrate on problem-solving

Design is a visual art, but it is also a tool to solve problems. When you target companies that might be your clients, keep in mind that they are interested in seeing how you solve real problems and challenges using design.

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